Clear.
Strategic.
Always worth
the read.

I started in financial services, where the stakes are high and the compliance team reads everything. At Chrysler Capital, a division of Santander Consumer USA, I helped build a brand from the ground up. That meant creating the voice first, then carrying it through everything the company put into the world. Campaigns, landing pages, email programs, paid ads, video scripts, compliance-reviewed customer communications — if it had words, I either wrote it or reviewed it.

Working closely with an exceptional design team for years shaped how I think about content. Good writing gives designers something to build on. When both sides trust each other, the work gets pushed further than either could take it alone. That kind of collaboration taught me that content is never just the words. It is the whole experience.

That thinking carried into everything that came after. At the Town of Meredith, I was not just writing web content. I was diagnosing what a site was failing to do for its audience and fixing it, using traffic data to drive decisions and plain language to make services actually usable. At Big Green Egg, I am building documentation standards from scratch so that every writer on the team produces work that sounds like the brand.

Lately I have been incorporating AI tools including ChatGPT, Copilot, and Claude into my daily workflow. Not to replace the writing, but to move faster, explore more ideas, and catch things I might miss. I also build the governance frameworks that help teams use these tools without losing accuracy, voice, or quality control.